Marketing Strategy

See You at Three is an exclusive capsule collection I conceptualized for the Spanish brand TwoJeys. Designed to elevate the brand’s urban aesthetic, the collection introduces a more refined, sophisticated edge while staying true to its rebellious spirit. This project explores the collection’s concept, values, and consumer psychology—targeting TwoJeys’core streetwear audience with a premium twist. I developed the full creative direction and go-to-market strategy, including a digital campaign, short-form hero film, immersive pop-up, and high-impact launch event. The result is a bold, upscale moment for the brand, designed to resonate with loyal fans ready for their next evolution.

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