Brand Book

This project is the foundation of Menos Tres, a gender-fluid womenswear brand rooted in elevated streetwear and quiet luxury. I created the brand from the ground up—building a concept that blends tailored masculinity with softness, strength, and minimalism. The brand book walks through the origin story, core vision, and aesthetic DNA of Menos Tres, capturing its identity through tone, visuals, and market positioning. It’s a reflection of my creative direction and deep interest in redefining traditional fashion codes. I’m currently developing the full business plan to bring this brand to life.

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