Concept Proposal

Inspired by the fluidity of water—Maiim is the Hebrew word for water—this fashion show concept centers on movement, emotional connection, and sustainability. Maiim is a multisensory runway experience set in Miami, where fashion, art, and environment merge. This proposal walks through the full origin of the idea, offering a behind-the-scenes look at my creative thought process and vision for the show. It outlines the DNA of the experience—who is showing, what the audience will see, and more importantly, what they should feel. With curated mood boards for the runway looks and visual references for the space, I detail the venue, set design, and atmosphere. The proposal concludes with Tide, the official after-party held in the same space, designed to extend the show’s energy into a full immersive night rooted in sound, movement, and community.

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