Product Development

This project explores a conceptual collaboration between the Venezuelan kinetic artist Carlos Cruz-Diez and luxury fashion house LOEWE. Inspired by Cruz-Diez’s dynamic use of color and movement, I selected three of his iconic artworks as the foundation for three distinct capsule collections. Each 10-piece collection includes a mood board, defined customer profile, and detailed line sheet reflecting the interplay of art and fashion. Items in the collections are original designs, or altered garments (taken from the LOEWE site) and altered on photoshop. For each capsule, I developed a tech pack and cost sheet for a key garment, ensuring the vision was backed by production-level feasibility. I also created original branding elements—name, logo, garment labeling, and packaging design—to reflect the vibrancy and sophistication of the collaboration. Finally, I outlined a focused marketing and launch strategy aimed at LOEWE’s VIP clientele, emphasizing exclusivity, experiential activations, and collector appeal.

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