Marketing Analysis

This project is a comprehensive marketing analysis of LOEWE, examining the brand’s positioning, strategy, and evolution within the luxury fashion landscape. The presentation breaks down LOEWE’s visual identity, consumer segments, digital presence, brand collaborations, and competitive differentiation. Through a mix of data, trend insight, and cultural context, I assess how LOEWE balances heritage with innovation to maintain its relevance and desirability. This analysis is both strategic and creative—offering a nuanced understanding of what drives the brand forward.

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