Trend Forecasting

Circus Soirée is a trend forecasting concept born from extensive research using WGSN, recent runway analysis, and color predictions. Rooted in playful maximalism, the theme explores a surreal, print-heavy world full of bold colors, theatrical flair, and elevated whimsy. After defining the trend's aesthetic and cultural relevance, I selected LOEWE as the ideal brand to interpret it. I then developed a full concept collection for them, complete with mood boards, custom prints, forecasted color palettes, and runway-aligned inspiration. The project culminates in three distinct product categories designed to capture the avant-garde essence of both LOEWE and the Circus Soirée world.

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